Netflix increased its price.
Netflix split in two.
The real problem is that after jerking around with mailing stupid DVDs, which never appealed to me, Netflix finally distributed movies via the Internet. At that point I bought a Roku box and subscribed for $8 per month. I cancelled after two months for the most basic of reasons: the Netflix selection of streaming movies was substantially different from the movies available on DVD, which did not directly compete with service providers like cable and phone companies who had long standing arrangements with content providers. Netflix was messing with the primal forces as mentioned in the 1975 movie Network.
The joke description of Netflix streaming movies was that the recognizable ones were made during the Carter administration. Anything newer was junk.
Too bad. The concept is good but those primal forces were too much.