I called and cancelled before 9AM this morning to stay within the three day window for not being charged $35 activation fee.
Just received e-mail from Verizon Wireless over an hour later:
We are very pleased you have selected Verizon Wireless. We would like to welcome you to the nation's most reliable wireless network. This e-mail confirms the activation of your wireless phone service on 3/3/2011
You can't make up stuff like this.